Privacy Policy
This Privacy Policy describes the information collected through this website (“Site”), how that
information is collected, and how the information collected is used and shared.
Fitboks may collect or receive the types of information described below in connection with your
access to and use of the Site (together, “Collected Information”). This Privacy Policy is
incorporated into and made a part of our Terms of Use.
By accessing or using the Site or by submitting your information you are entering into our Terms
of Use. You agree on behalf of yourself and any organization or company that you represent
(together, “you”) that you have read and understand this Privacy Policy. If you do not agree with
this Privacy Policy, do not access or use the Site.
Your privacy is very important to us. If you have any questions or concerns about our use of your
personal information or other information collected through the Site, please contact us using the
contact information provided at the end of this Privacy Policy.
Revisions to this Privacy Policy
Fitbooks reserves the right to revise, amend, and modify this Privacy Policy at any time. All
changes will be effective immediately upon posting to the Site. Material changes will be
conspicuously posted on the Site or otherwise communicated to you. Your use of the Site after
any changes are implemented constitutes your acknowledgement and acceptance of those
changes.
Information We Collect and How We Collect It
The information that we may collect from or about you broadly falls into the following
categories:
Information that you voluntarily provide to us, for example, your contact information,
payment information, user-generated content, and job applications.
Information that we passively collect through your use of the Site, for example, data
collected by the servers used to operate the Site/our website (e.g., IP addresses), data
collected by cookies and other tracking technologies, location information, and data
collected by analytics and advertising services.
Personal Information and Other Information You Provide
Personal Information: You can visit the Site without providing your personal information to us,
but you will be required to provide your personal information to request information from us and
to use certain other features of the Site. We will collect any personal information from or about
you that you choose to provide to us, which information may include your name, physical
address, email address, payment information, and telephone number.
We will use your personal information as described below in this Privacy Policy, to process and
communicate with you in connection with your requests, and to provide you with information
and communications that you request or that we believe are relevant or may be of interest to you,
subject in each case to your communications preferences, applicable laws, and the terms of this
Privacy Policy.
When you voluntarily register with us you agree to provide information such as your name,
email address and phone number. Once you register, we will hold your information in the
strictest of confidence.
Mailing List Information: By submitting your contact information, you agree to receive
newsletters or promotions from us. We will use this information to provide you with promotional
and other electronic communications. You may opt out of receiving promotional emails from us
at any time by following the unsubscribe instructions contained in the applicable email. We may
use third-party email providers to deliver these communications to you.
User-Generated Content: You are responsible for any comments, data, text, images, video,
audio, and other content and material that you create, post, transmit, upload, publish, distribute,
broadcast, submit, or otherwise provide via the Site, including by commenting on Site blog posts
(together, “User-Generated Content”). User-Generated Content that you provide is posted on
the Site at your own risk. We cannot guarantee that User-Generated Content you provide will not
be viewed by unauthorized persons. You understand that, even after removal, copies of User-
Generated Content you have provided may remain viewable in cached and archived pages and
may have been copied or stored by Internet archives and other Site users. Fitbooks will make
User-Generated Content available to other users of the Site (as applicable and at its sole
discretion) and will use and disclose User-Generated Content for the purpose for which it was
provided as indicated at the point of collection. Please remember that any information you
disclose in blog comments or other public areas of the Site will be accessible to other Site
visitors. You should exercise caution when deciding to disclose personal information in these
public areas. For more information on User-Generated Content, please review our Terms of Use.
Voluntary Customer Surveys: We may periodically conduct online both business and
individual customer surveys. We encourage our customers to participate in these surveys because
they provide us with important information that helps us to improve the types of products and
services we offer and how we provide them to you.
We may take the information we receive from individuals responding to our customer surveys
and combine and aggregate it with the responses of other customers, to create broader, generic
responses to the survey questions. We will also use that aggregated information to improve the
quality of our products and services and to develop new products and services. This aggregated
(non-personal information) may be shared with third parties for these purposes.
Other Information We Collect
IP Addresses and Related Data: The servers used to operate and provide the Site may collect
data pertaining to you and the equipment, software, and communication methods you use to
access the Internet and the Site, including Internet protocol (“IP”) addresses assigned to the
computers and other devices from where you access the Internet, your Internet service provider
(ISP), your device ID number, your approximate geographic location, your web browser type,
the pages you access on the Site, the websites you access before and after visiting the Site, the
length of time you spend on the Site, date and time stamps, and clickstream data. Fitbooks may
use this information to administer the Site and its servers, to generate statistical information, to
monitor and analyze Site traffic and usage patterns, to monitor and help prevent fraud, to
investigate complaints and violations of our policies, and to improve the Site’s content and the
products, services, materials, and other content that we describe or make available through the
Site (see also how we use Google Analytics/analytics services as described below). We may
combine this information with other Collected Information (including personal information) and
information obtained from third parties for security reasons and to protect our rights or the rights
of others as discussed below. The suppliers that we use to provide the Site may collect
information about your visits to the Site and other websites. Some of this information may be
collected using cookies and similar tracking technologies as explained further below under
“Cookies and Other Tracking Technologies.”
Cookies and Other Tracking Technologies: The Site automatically uses cookies to track your
use of the Site in order to facilitate and enhance the user experience on the Site and for other
purposes as described below. A “cookie” is a small piece of information that is stored on your
device’s hard drive by your web browser when you visit certain websites. We use cookies to
track how you access and use the Site, to learn when and how users visit the Site, to learn how
popular Site pages are and aren’t, to learn which search terms are used to find the Site, to learn
which websites direct you to the Site, and to recognize Site users. We also use cookies to help
display certain information on the Site and to improve your enjoyment of the Site, for example,
by remembering your contact and other information when you access or use the Site, as well as
for statistical purposes to improve the products and services we provide and to manage our
telecommunications networks.
The Site may use both cookies that we implement and cookies implemented by our suppliers and
other third parties, such as advertisers. We do not control third-party cookies or the information
collected through them and expressly disclaim responsibility for information collected through
them.
Most browsers automatically accept cookies. You can disable cookies but disabling cookies may
impact your use and enjoyment of the Site. Most browsers allow users to manage cookies in the
browser’s settings. For example, a browser may allow you to reject cookies from certain
websites, reject certain types of cookies regardless of the website, reject or disable all cookies
from all websites, and/or delete cookies stored previously. Some browsers also give you the
option of being notified every time a cookie is sent to your browser by a website.
Changing your cookie preferences in one browser will not necessarily carry over to other
browsers, so you may need to adjust your preferences each time you get a new computer, install
a new browser, upgrade an existing browser, or alter or delete a browser’s cookie file.
The types of information collected by a cookie and the purposes for which that information is
used depends on the type of cookie. By way of illustration, the types of information collected by
the Site’s cookies and the purposes for which that information are used are described below. We
may also combine information collected by cookies with other Collected Information.
Operationally necessary cookies (also called essential cookies). These are cookies that are
required for the operation of the Site. For example, these cookies are required to identify
irregular website behavior, prevent fraudulent activity, and improve security. They also
allow users of the Site to make use of its functions, for example, shopping carts, saved
search, and similar functions. Without these cookies, services that you have requested
cannot be provided.
Functionality-related cookies. These cookies allow us to offer you enhanced functionality
when accessing or using the Site. This may include to remembering choices you make,
for example and as applicable, remembering your username, preferences, or settings,
remembering if you reacted to something on or through the Site so that you are not asked
to do it again, remembering if you have used any feature of the Site before, restricting the
number of times you are shown a particular advertisement, remembering your location,
and enabling social media components. As described above, you may disable functional
cookies, but if you do so then various functions of the Site may be unavailable to you or
may not work the way you want them to.
Performance-related cookies (also called analytical cookies). These cookies assess the
performance of the Site, including as part of our analytic practices to help us understand
how visitors use and interact with the Site, for example, which pages on our websites
users visit most often. These cookies also enable us to personalize content and remember
your preferences. These cookies help us improve the way our websites work and provide
a better, personalized user experience.
Advertising or targeted cookies. These cookies record your visits to the Site, the pages
you visit on the Site, and the links you have clicked. They gather information about your
browsing habits and remember that you have visited a particular website. Fitbooks and its
third-party advertising platforms or networks may use this information to make the Site,
its content, and advertisements displayed on our websites more relevant to your interests
(this is sometimes called “behavioral” or “targeted” advertising and is further discussed
below). These cookies are also used to limit the number of times you see an
advertisement and to help measure the effectiveness of advertising campaigns.
The Site may also use the following types of tracking technologies: web beacons (also called
clear GIFs), flash cookies, and pixels (also called pixel tags). A web beacon is a tiny graphic
with a unique identifier that functions similar to how cookies function. However, in contrast to
cookies, web beacons are embedded invisibly on websites. Flash cookies collect and store
information about your use of a website and are commonly used for advertisements and videos.
Pixels can be placed on websites or within emails to track your interactions with those websites
and when emails are opened.
How We Respond to Do-Not-Track Signals: Due to the automatic collection of data using
cookies as described above, we do not honor “do not track” requests.
Location Information: In addition to the approximate geographic location information collected
as discussed above, we may, with your consent, access more specific location information to
enhance the user experience and increase the usefulness of the Site. This includes geographical
location information collected by device-based location services (including GPS data). You may
choose to allow us to access your location by granting the Site access to your location when
prompted or through your device’s location services settings. Company also uses the Google
Maps API(s). Pursuant to the Google Maps APIs Terms of Service, use of this location feature is
also subject to Google’s Privacy Policy. For information on how Google categorizes location
information, please visit Types of location data used by Google. Both the Google Terms of
Service and Google’s Privacy Policy are incorporated into this Privacy Policy by this reference.
Analytics: The Site uses third-party analytics tools (e.g., Google Analytics) to collect and
process data about your use of the Site, including when you visit the Site, URLs of the websites
that you visit prior to visiting the Site and when you visit those websites, and IP addresses
assigned to the devices from where you access the Internet. Our analytics providers may set and
read cookies to collect this data and your web browser will automatically send data collected by
those cookies to our analytics providers. Our analytics providers use this data to provide us with
reports that we will use to improve the Site’s structure and content. For more information on how
Google uses this data, visit Google’s Privacy Policy and Google’s page on How Google uses data
when you use our partners’ sites or apps. To prevent this data from being used by Google
Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser
Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not
prevent Fitbooks from using other analytics tools and will not prevent data from being sent to the
Site itself or to Google. For more information about how Google Analytics uses cookies to
measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You
may disable cookies as discussed above, but that may impact your use and enjoyment of the
Site.
Advertising Networks, Personalized Advertising, Remarketing, and Retargeting: From time
to time the Site may use or participate in advertising networks and related advertising services
that are managed and provided by third-party advertising servers, advertising agencies,
technology vendors, and research firms, including advertising services provided by Facebook
(sometimes referred to the Facebook “tracking pixel”). These services collect information about
your visits to and interactions with the Site and other websites and will use that information to
target advertisements for goods and services. The information collected may be associated with
your personal information. These targeted advertisements may appear on the Site or on other
websites. Advertising networks often gather data about consumers who view advertisements to
make inferences about a consumer’s interests and preferences, which enables their computers to
deliver advertisements directly targeted to the consumer’s specific interests. This practice is often
referred to as “online behavioral advertising.” For example, a third-party advertising network
might collect the type of web browser you use, the type of computer operating system you use,
the domain name of a website you visit, whether or not you visit specific pages of the Site and
other websites, the location of your Internet service provider, the date and time of a visit to a
website, and other interactions between you and a website.
If you have a Facebook account but do not wish Facebook to collect data relating to you via the
Site, we suggest that you: (a) hide social media platform plug-ins using an ad blocker; (b) always
log off completely from Facebook before visiting other websites and delete all related cookies;
and, (c) where the option is available, disable the advertising services and networks operated by
Facebook.
Additionally, we may have enabled and implemented the following Google Analytics
Advertising Features: Remarketing with Analytics, Demographics and Interest reporting,
Campaign Manager integration, Display & Video 360 integration, Google Display Network
(GDN) Impression Reporting, and Segments. Remarketing with Analytics uses Google Analytics
cookies to serve advertisements to you across the Internet based on your visits to the Site.
Demographics and Interest reporting uses a third-party cookie to collect information about our
Site traffic by tracking users across websites and across time, which generates a report for us to
better understand Site users. Campaign Manager integration allow us to view, analyze, and create
remarketing lists using our Campaign Manager data in Google Analytics. Display & Video 360
integration allows us to create remarketing lists in Google Analytics and have those lists
available in Display & Video 360. Google Display Network (“GDN”) Impression Reporting
allows us to measure the impact of unclicked GDN Display ad impressions on website behavior
and conversions. Segments allows us to isolate and analyze subsets of Site users by sorting our
Google Analytics data. To opt out of remarketing advertising provided through Google, to
customize your ad preferences, or to limit Google’s collection or use this information,
visit Google’s Safety Center and Google’s Ad Settings and follow Google’s personalized ad opt-
out instructions. Opting out will not affect your use of the Site.
To change your preferences with respect to certain online ads and to obtain more
information about third-party ad networks and online behavioral advertising, please visit
the National Advertising Initiative Consumer opt-out page or the Digital Advertising
Alliance Self-Regulatory Program. Please remember that changing your settings with
individual web browsers or ad networks will not necessarily carry over to other browsers or ad
networks. As a result, depending on the opt-outs you request, you may still see our ads from time
to time.
How We Use and Share Collected Information
In addition to the uses and sharing described above, Fitbooks may use and disclose Collected
Information as described below. We do not use, sell, rent, or otherwise disclose Collected
Information except as stated in this Privacy Policy and as required or permitted by applicable
law.
Purpose Collected & Communication with You: We will use and share your personal
information and other Collected Information for the purpose for which it was collected, for
example, to process and communicate with you in connection with your requests and purchases,
to consider and respond to job applications you have submitted, to administer Fitbooks business
activities, to provide customer support to Site users, to communicate with you in connection with
your account, and to provide you with information and communications that you request.
We may use Collected Information to notify you of changes made to the Site (e.g., changes to
our Terms of Use or this Privacy Policy) and to provide you with promotional materials and
other communications as described above. If you send us an email inquiry, we will use your
email address to respond to the email inquiry we receive. If you contact us for support or
assistance in using the Site, we may use Collected Information to determine whether or not your
system meets the minimum requirements needed to access and use the Site and otherwise to
contact you regarding your request.
Evaluation and Improvement of Our Services, User Demographics, and Aggregation: We
may use and disclose Collected Information to customize Site content, promotional emails, and
users’ browsing experience, to analyze, develop, and improve Site content and materials and
products and services we make available (including the Site), to inform marketing and
communication plans and strategies, to understand user demographics and preferences; and to
evaluate Site user needs. We may also aggregate personal information and other Collected
Information to create aggregate data on Site users that describes users as a group but does not
reveal the identity of individual users. We may use aggregate data to understand Site users’ needs
and Site usage patterns, to determine what kinds of products and services we can provide, and to
improve and enrich our products, our services, and the Site.
We may use aggregate information about our customers, Site users, and Site traffic patterns for
internal analysis to improve our services. This aggregate information will not include personal
data that can identify any individual. We do not share personal information with third parties,
affiliates except as necessary to operate the website and provide our services, or with your
explicit consent.
Security and Protection of Rights: We may use and share Collected Information as required or
permitted to respond to subpoenas, court orders, valid law enforcement requests, and other legal
process, as well as to establish or exercise our legal rights or defend against legal claims if we
believe doing so is necessary, including sharing information necessary in order to investigate,
prevent or take action regarding illegal activities, suspected fraud, situations involving potential
threats to the physical safety of any person, violations of Fitbooks terms of use, identify, contact,
or bring legal action in the event of a violation of our contracts, terms, or policies, or as may be
otherwise required or permitted by law.
With Your Consent: With your consent, we may use and share your personal information and
other Collected Information in ways not specifically described in this Privacy Policy.
Children’s Privacy
The Site is not directed at children under 13 years of age. Fitbooks does not knowingly collect or
use information from children under 13 through the Site.
Data Security
Fitbooks does not guarantee that loss, misuse, or alteration of Collected Information will not
occur, but we have appropriate technical and organizational security measures in place to help
protect against the loss, misuse, and alteration of information under our control. The storage and
communication of information can never be completely secure, so we do not guarantee that our
security measures will prevent third parties from illegally obtaining this information, nor do we
guarantee that communications or other information that you submit or that are otherwise
provided to us will be completely secure. If you become aware of any breach of Site security or
this Privacy Policy, please notify us via email immediately. If our security system is breached,
we will notify you of the breach only if and to the extent required under applicable law.
Access from Outside the United States
If you are accessing or using the Site from outside the United States, please be aware that
Collected Information may be transferred to, stored in, and processed in the United States (where
our and our suppliers’ servers and databases are located and operated). The data protection and
related laws and regulations of the United States might not be as comprehensive as those in the
country from which you access the Site.
Contact Us
If you have any questions about this Privacy Policy or the practices described herein, you may
contact us by email at info@myfitbooks.com